Thuraya launches Atlas IP to meet the market need for affordable, feature-rich maritime broadband

Second new maritime-specific terminal provides added value options that enhance connectivity and support operational efficiency

DUBAI, UAE, June 2, 2014 - Thuraya Telecommunications, a leading Mobile Satellite Services (MSS) operator has further extended its maritime product portfolio with the launch of Atlas IP, a feature-rich broadband satellite terminal.

Thuraya Atlas IP is the second maritime-specific product launched by Thuraya in 2014 and is designed to complement the Thuraya Orion IP broadband terminal by offering a fully-featured voice and data product with additional functionality built in.

Designed and manufactured for Thuraya by Addvalue of Singapore, Thuraya Atlas IP delivers superior performance compared to more highly-priced competitor terminals, but with a higher specification and at a lower cost.

Capable of standard IP data transfer at rates up to 444kbps and asymmetric streaming capability of 16kbps-384kbps, Thuraya Atlas IP is available with Thuraya’s range of attractive and flexible pricing plans, designed to provide users with exceptional value and choice.

Randy Roberts, Vice President of Innovation at Thuraya said, “The Thuraya Atlas IP terminal cements our position as a credible choice for maritime users who value innovation alongside value and flexibility. As our second maritime terminal launch of 2014, Atlas IP represents an option for users who want an added value terminal that can act as a shipboard hub. Together with some of the most competitively-priced airtime packages available, it represents a serious challenge to the established order in maritime.”

The terminal includes a range of features designed to support improved communications functionality and enhance shipboard operations.

In addition to the voice and data capabilities of Atlas IP, key software components include a built in firewall, Wi-Fi and fleet tracking feature based on distance or time with accurate geo fencing. The terminal also has the ability to configure and limit data sessions by time or volume through a multi-lingual web interface. Corporate users wanting to take advantage of specific applications can choose a customization option to have their application embedded on the terminal’s core module.

The terminal is also designed to support operational efficiency on-board ship through Port Forwarding. Atlas IP can automatically forward data from shipboard equipment and devices to support M2M reporting routines. In addition to sending data to shore, land-based users can connect to the ship’s sensors remotely and receive data without the intervention of the crew.

A continuous GPS output enables position reporting in NMEA 2000 format. Rashid Baba, Director of Products at Thuraya, said, “In developing Thuraya Atlas IP, we listened very carefully to our Service Partners and the needs of our clients. Thuraya Atlas IP builds on the success of our Orion IP terminal in bringing a high level of connectivity and functionality to shipping at prices that reflect the desire of ship-owners to connect for crew and business applications but control costs of ownership and operation.”

Nigel Fountaine, VP, Sales and Marketing, Addvalue Innovation, said, “We are very proud to have developed the Atlas IP terminal for Thuraya to support their growing maritime business. Atlas IP is designed to build on the success of our partnership with Thuraya in narrowband products and provide a solution that meets the needs of customers that require a highly feature-rich broadband terminal that gives users a one-stop solution to efficient shipboard communications.”

The Thuraya satellite network provides high quality L-band coverage spanning Northern Europe, Africa, the Middle East, North and South Asia and Australia. Current estimates suggest that at least 30,000 merchant maritime vessels operate under its footprint, including thousands of vessels that previously could not justify the higher CAPEX and running costs of competitor offerings.

The Atlas IP is scheduled to be released from September 2014 and will be available from all Thuraya Service Partners. For more information on the Atlas IP, including pricing and airtime plans please check with your local Thuraya Service Partner.

About Thuraya Telecommunications Company
Thuraya Telecommunications Company is an industry leading MSS operator and a global telecommunication provider offering innovative communications solutions to a variety of sectors including energy, broadcast media, maritime, military and humanitarian NGO. Thuraya’s superior network enables clear communications and uninterrupted coverage across two thirds of the globe by satellite and across the whole planet through its unique GSM roaming capabilities. The company’s diverse range of technologically superior and highly reliable mobile satellite handsets and broadband devices provide ease of use, value, quality and efficiency. Thuraya remains committed to serving humanity through delivering the essential tools for optimal connectivity, never leaving anyone out of reach. Visit: www.thuraya.com

About Addvalue
Addvalue Innovation Pte Ltd, a wholly-owned subsidiary of SGX Mainboard-listed Addvalue Technologies Ltd (A31), is a leading one-stop digital, wireless and broadband communications technology products innovator, which provides state-of-the-art satellite-based communication terminals and solutions for a variety of voice and IP based data applications. Addvalue is presently a leading global developer and supplier of mobile satellite terminals supporting coverage provided by premier mobile satellite communication operators. These terminals are ideal choices for communications in areas around the world where terrestrial networks are non-existent, or ineffective. This is particularly so for maritime communications, which rely almost entirely on satellite communications, and Addvalue’s products are well poised to address these needs. Visit: www.addvaluetech.com

For further information, please contact:
Shereen Hanafi, Director of Communications, Thuraya
Tel: + 971-4-4488-888
Email: corporatecomms@thuraya.com

Tan Yee Ping, Manager, Corporate Affairs and
Communications, Addvalue
Tel: +65 6509-5705
Email: yeeping.tan@addvalue.com.sg

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